You're right. The copyright to the character
designs, the images, the whole shebang belongs to
the creator and/or production company that made
the anime. What we have the rights to as cel
buyers is a piece of acetate with paint on it.
Now, having said that, I would think the practice
of very clearly marking images with your
name/watermark or "sample" would cut down on
unwelcome image-borrowing. It is annoying to have
taken the trouble to scan your image and put
together an auction page and then have someone
borrow it...
but as you say, the girl in question clearly says
she doesn't own the cels.
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