I don't think it's fair to take intent into 
consideration. I can buy a cel with the *intent* 
of keeping it, change my mind, and resell it at a 
profit. Or I can buy a cel that I think is 
underpriced with the intent to resell and make 
the same profit. The outcome is the same, so it's 
not really two seperate issues. I've bought 
something for a price, sold it for a higher 
price, and made a profit. The initial seller is 
happy, I'm happy, my buyer is happy. Whether or 
not I bought the cel with the intention of 
keeping it or to sell it again is irrelevent.

Secondly, provided you accurately describe items 
on eBay and follow through with transactions, it 
is nearly impossible to "rip people off" on eBay. 
On eBay, it is the *buyers* who set the prices, 
not the sellers. I can set a minimum bid or 
reserve price, but if it is too high, no one will 
bid. The person willing to pay the most for an 
item is usually the one who gets it. It is unfair 
to blame sellers when bidding wars get out of 
control. And you can't really blame the bidders 
as long as they follow through with the 
transaction as well. It is a capitalist system, 
not a fair one.

Cheers,

SP