Some people just get pissed at Celga if they 
won't accept their order since they weren't the 
first one to e-mail them, and then they just go 
to another proxy bidder.  Celga only refuses an 
order if their max bid isn't even high enough to 
make them 2nd in line.  So, going to another 
proxy bidder won't work at all since they're 
going to get outbid by Celga eventually.

I wonder how many requests Sato gets (and then 
winds up losing in the auctions) because of 
people who weren't first at getting their bid in 
at Celga.

Since japester said it fell well below his 
maximum, it'd make sense that his max bid was 
significantly higher than the first bidder's 
max.  Celga still gives the first bidder some 
leeway in terms of yen before accepting someone 
else as 2nd in line.  I agree that he should have 
been told that he was 2nd.