I'm assuming that they modeled it after the Yahoo
auction interface, which also has the bidding
button at the top.  You're right, though, and I
hadn't thought about that -- not seeing pertinant
info is now an inherent hazard in both sites' layouts.

With any luck, though, the fact that the user has
to page down to view the item image will encourage
them to read the text.  (As if.  *grin*  Nobody
knows better than a writer how little text people
actually read, heh.  Still, a girl can hope.)