The new layout is a very bad design. Especially
for newbies.
The problem is that there is a "place bid" button
at the very top of the page. But all of the
Terms of Sale, accepted payment methods, and
shipping information is hidden down at the bottom
of the page.
This is the inversion of the old design. In the
old design, you HAD to at least scroll past the
TOS, payment methods accepted, etc. on the way to
the "place bid" button at the bottom.
Now, newbies will be much more likely to place
bids with a page-top clock, without noticing
terms of sale now buried at the bottom of the
page (such as "PayPal NOT accepted").
This is going to lead to an increase in unhappy
misunderstandings between sellers and buyers
after auctions have ended, especially with
newbies who have not been conditioned to look at
the terms of sale and payment methods very
carefully.
Even the most rudimentary understanding of Human
Factors and psychology of interface design makes
clear that this new design encourages bidding
without having had all the relevant information
presented to the bidder.
The interface designers ar eBay are either very
unprofessional practioners of their craft (if
they did not intend this result), or are very
clever people (if their intended result was to
encourage more bidding without having the terms
of sale presented to the bidder).
One can only speculate as to which they really
are...
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